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HackerRank
Product Release

HackerRank is a leading technical hiring platform that empowers businesses to evaluate and hire the best tech talent. With a mission to match developers to their dream jobs and help organizations build world-class teams, HackerRank is at the forefront of transforming how companies hire and how developers showcase their skills.

Role:

Principal Brand Designer

Responsibility:

Landing Page, Video Prod

Industry:

Tech-talent

View Landing Page

https://bit.ly/product-release-hackerrank

Crafting an engaging platform to showcase innovation.

To amplify the impact of HackerRank's product updates, I designed and launched a visually compelling and user-centric landing page dedicated to product release updates. The page served as a dynamic hub to highlight key features, improvements, and announcements in an engaging format tailored for our diverse audience of companies and developers.

A standout element was a meticulously produced product release video embedded within the page. This video effectively narrated the value of the updates, resonating with viewers and enhancing their understanding of the product's evolving capabilities.

Received enthusiastic feedback from companies and developers alike for its clarity and aesthetic appeal

Outcome resulted in increased engagement with product updates, establishing the page as a go-to resource for customers. It also strengthened HackerRank’s brand perception as an innovator in developer assessment and hiring solutions.

The new visual system celebrates collaboration, the joy of creation and the unique paths of brands and creators. 3D elements, typography play, cut-outs, fun shapes and vibrant colors are brought together to create energetic designs that are fit for any medium or touch-point. A brand that authentically puts its creators and brands centre-stage.

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