I'm Juhi Shah, a visual design enthusiast with 10 years of experience weaving visual magic. Currently, I serve as the Principal Brand Designer at HackerRank, where I lead branding and design initiatives that bridge creativity and strategy, ensuring consistency and innovation across all touchpoints.

My journey spans from Fortune 500 e-commerce giants to cutting-edge tech startups, with inspiration drawn from my experiences across North America and Asia. I excel at leading projects that not only captivate visually but also align seamlessly with business goals and user needs.

At my core, I believe in the art of storytelling and utilize this as a principle to create digital experiences. I believe that experiences can be crafted and enhanced through designs, which in turn can improve the way people interact. My strengths encompass defining brand vision, creating compelling designs that focus on human-centred communications.

Aside from design, I love travelling, dancing, arts ‘n crafts and the cinema. Away from the computer, you can find me taking photographs and asking to hold strangers’ dogs.