A platform that connects brands with influencers for content creation, focusing on simplifying influencer marketing. It allows brands to control their campaigns directly and offers influencers the chance to participate in campaigns that match their interests, ensuring a seamless experience for both parties
Role:
Design Lead
Responsibility:
Product Design
Industry:
Ad-Tech, SaaS
View Case Study
https://bit.ly/word-marketplace
My primary responsibility was to ensure an intuitive, engaging, and seamless interaction for both influencers and brands
I led the user research efforts to deeply understand our users' needs, preferences, and challenges to bridge the gap between the platform's technical functionality and the end-user experience.
The challenge was to save the current branding, but at the same time add fresh ideas to the UI & UX. Through this process, I contributed to a significant increase in platform adoption rates and user satisfaction, affirming the critical role of thoughtful UI/UX design in the success of digital platforms
