All Projects

WORD

WORD helps brands build influence & influencers build their brands. WORD is an influencer marketing agency with cutting-edge technology, a human-first approach, and a team of specialized experts.

Role:

Design Lead

Responsibility:

Re-branding, Pitch Deck

Industry:

Ad-Tech

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https://bit.ly/word-agency

Re-designing a contemporary and bold brand system that reflects the essence of the brand

My task was to create a contemporary and bold brand system that reflects the essence of the brand and brings a playful approach. They did not want to change the logo but just wanted to enrich the visual identity. To express this vision, the brand system is meant to be bold, playful, fresh, energetic and human.

To build a truly relevant and comprehensive brand experience I immersed myself into the creator economy and the creator mindset. I spoke to over 30 creators who shared insights into their unique creative processes.

Working closely with the WORD team, I created an eclectic and vibrant brand platform that feels as creative on the outside as on the inside. I also ensured a highly flexible brand system to cater both established brands and cutting-edge creators at different stages of their journey.

As a result of a highly collaborative process, we landed on a brand that embodies the creative flow

The new visual system celebrates collaboration, the joy of creation and the unique paths of brands and creators. 3D elements, typography play, cut-outs, fun shapes and vibrant colors are brought together to create energetic designs that are fit for any medium or touch-point. A brand

that authentically puts its creators and brands centre-stage.

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