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LIT

LIT strives to be a wholesome ecosystem where talent management, creator content and brand campaigns seamlessly integrate to deliver a LIT experience

Role:

Design Lead

Responsibility:

Branding & Website

Industry:

Ad-Tech

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https://bit.ly/lit-agency

My primary goal was to create a compelling brand identity with a user-friendly and distinctive digital experience

Target was to help LIT establish a strong online presence and make a lasting impression. I developed a unique and memorable visual identity that appeals to the target audience while effectively communicating company's core values and personality

I ensured brand consistency across all digital touchpoints, harmonizing logos, colors, type and messaging to build a strong and recognizable brand image

I prioritized a responsive design with micro animations that enhanced user experience by providing subtle visual cues and transitions,

making the website more engaging, intuitive,

and user-friendly and ultimately improving accessibility and user satisfaction

The new visual system celebrates collaboration, the joy of creation and the unique paths of brands and creators. 3D elements, typography play, cut-outs, fun shapes and vibrant colors are brought together to create energetic designs that are fit for any medium or touch-point. A brand that authentically puts its creators and brands centre-stage.

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