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AndBeyond.Media

AndBeyond.Media is a global SSP providing new-age ad tech solutions to publishers. Their holistic platform with technology at its epicenter caters to more than 1000 media publishers & content creators.

Role:

Design Lead

Responsibility:

UI Refresh

Industry:

Ad-Tech, SaaS

While redesigning the dashboard UI, significant improvements were made to enhance user experience and efficiency

I led the user research efforts to deeply understand our users' needs, preferences, and challenges to bridge the gap between the platform's technical functionality and the end-user experience.

The challenge was to save the current branding, but at the same time add fresh ideas to the UI & UX. Through this process, I contributed to a significant increase in platform adoption rates and user satisfaction, affirming the critical role of thoughtful UI/UX design in the success of digital platforms

The filter section was revamped to display active filters along with the count of selected filters from each category, addressing previous navigation and usability concerns

Additionally, the notification system underwent a transformation to better manage user attention and response. A color-coded system was introduced: red for urgent action items, blue for informational alerts, and green for successful or completed tasks, effectively reducing clutter and improving notification visibility.